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Next Generation IBIS for new generation Broadcasting
March 2007, Ranmore, UK: Over the last year IBIS has been undergoing a complete review of both its internal and external strategy for the next five years.
As one of the few businesses still independently owned and managed within the industry, IBIS has been keen to continue its organic growth and maintain its reputation for delivering proven technology to the marketplace.
For the first 10 years of its life, IBIS was seen primarily as an innovative, niche, automation provider. The last eight years or so have seen unprecedented growth both in the company itself and its reputation as one of the most innovative and reliable deliverers of process management software in the industry.
Along with its ability to deliver award-winning software solutions for complex challenges, has been the determination to keep those solutions as straightforward as possible and to foster within the company an understanding of the responsibilities due to both clients and co-workers.
All well and good, but what then are the implications of all this soul searching as far as the business of broadcasting is concerned.
“Having stepped up to the plate, next generation IBIS is ready and able to meet the challenges of the new generation of broadcasting” declared Managing Director Mike Shaw. “It was essential for us to be sure that all the right pieces were in the right places internally so that there would be no distractions from the job ahead. We believe that our internal financial and management structure will now enable IBIS to continue to grow and apply our talent on an even greater scale.
“In bringing through a new generation IBIS team it was essential to ensure that valuable experience was not lost and exceptional talent was given the best opportunity to flourish. For instance, our founder John Haselwood, is a man of incredible vision and ability. Now, as Chief Technical Officer, he has the freedom to innovate and invent, unencumbered by the pressures of running the business. Andrew Johnston, the man responsible for our award-winning Sports Highlighter application, will now concentrate on bringing IBIS innovations and inventions to market.”
Along with the changes however, Shaw is adamant that there are some things that will not alter. “The new IBIS generation will adhere to the core values on which our success has been built,” adds Shaw. “We have never been a ‘smoke and mirrors’ company but one with a deep conviction that our product will speak for itself and a strong desire to build our reputation by delivering smart, reliable technology.
“Over the last few years, the fusion of IT and broadcasting have revolutionised the way the industry works and new generation broadcasting will see how Telecomms will influence and produce new delivery mechanisms such as IPTV and mobile broadcasting. However what will remain the same is the fact that broadcasting - in whatever form it takes - is always a matter of getting material in, managing it, getting it out and storing it. Whatever the format, this will always be the inescapable reality."
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